The new frontier of bonus rewards

As companies fight to retain customers through loyalty programs and personal rewards, Coles Supermarkets have launched a new offensive through their Coles Express petrol stations and the Coles-branded ATMs.

Coles Express customers using its network of 600 ATMs will receive discounts on a range of products available at Coles supermarkets and Liquorland as the fuel and convenience retailer extends its voucher ATM promotion.

The trial, launched in January and featuring vouchers for discounts on beer, wine, mobile recharge, and iTunes gift cards, will now be a permanent fixture. 

New vouchers will offer customers deals such as 15 per cent off all fresh meat from the Coles meat department, $8 off a 6 pack of Heineken beer at Liquorland and $2.50 off Cool Ridge Water at Coles Express.  

This incentive is helping Coles to offer greater reasons for consumers to stay loyal to the brand in an ever fragmenting market. By successfully combining the ideas of grocery shopping and petrol (along with Woolworths), Coles are now adding in not only their ATM network, but their Liquorland brand as well.

When you add the Flybuys partnership into the mix, this holistic view of consumer rewards is definitely leading the way in the Australian marketplace.