The latest Nielsen radio results are in, and the big news
(for Sydney) is the dominance of 2Day FM is finally at end, with WSFM claiming
the No. 1 FM spot for All People. This change has been experienced across the
Metro marketplace, with either declines or a steadying in ratings as opposed to
other stations experiencing growth.
While this is early days, we could be experiencing a shift
in the radio consumption habits of the Australian populace. The other thing to
remember is that the data is taken from a specific sample size, and it is
believed that there are not only less people listening this survey, but the
rise of digital radio stations is cannibalizing the traditional radio audience.
With the huge amount of digital radio stations appearing across the spectrum,
there is no real “threat” to traditional radio as if yet.
Below we had included the data for All People across the
different markets. If you would like some further information about the recent
radio survey, including market and demographic specific data, please do not hesitate to contact your Woolworths@Carat
representative.
SYDNEY – All People
BMAD Mon-Sun
MELBOURNE – All People
BMAD Mon-Sun
BRISBANE – All People
BMAD Mon-Sun
ADELAIDE – All People
BMAD Mon-Sun
PERTH – All People BMAD
Mon-Sun
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